Wednesday, April 21, 2010

Drug Advertising and the Elders in Our Care in Troy, MO

Every time we turn on the TV we are inundated by advertising for different medications that are gong to cure all our ills and make our lives better. The elderly, already concerned about their health, are not immune.

The advertisements push the new (and expensive) drugs, using healthy, attractive looking people in their ads. They overlook the facts that for many of these medical conditions they are claiming to fix, there are are older tried and true (and less expensive) alternatives.

These adverisements are designed to manipulate the veiwer, that's what advertising does, they are after all just sales pitches.

It should be up to your loved ones doctor to decide what is best, not an overly-slick unrealistic commercial. Talk to your loved ones doctor about any concerns or problems with their current medications. If there are no problems, maybe it doesn't need fixing.

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